Patrick Rushton

Paradiso 3D Model

I’ve been working on this personal 3D project to develop my polygon modelling and texturing skills. Maya was used to model the building and create the UV maps which were then brought into Photoshop for texturing. Below is a photo of the actual building, the Paradiso in Amsterdam. As you can see, I haven’t yet got around to the chimneys!

The real thing

Motion Design & 3D 3D, Maya, Paradiso

Client: Bond van Adverteerders
Format: Website

Summary: This website was created to present the interactive advertising and research findings of the IDBC. The project as been put forward for a Spin Award and AMMA Award.

Tools: Adobe Fireworks, Flash, JavaScript

Role: Interaction & visual design, video editing & encoding, Flash/ActionScript build

Link: http://www.dztv.nl/idbcpilot

Awards, Flash & ActionScript, Graphics Design, Interactive Television, Web Design

I’ve decided to update my 3D skills in preparation for getting stuck into some Flash Papervision work. My first project on the 6-month Maya course at Qantm is to create a chess set using only basic primitive shapes. It looks a bit surreal, but probably makes more sense after reading the brief below:

“Your first project is to create a chess set. One side is made using only spheres while the other side is made using only cubes. One side should appear light/floating/zero gravity while the other side should appear heavy/solid/weighed down. The pieces can be abstract/minimal but it should be clear what each piece is. The project is designed to practice your organisational skills (grouping,naming using layers) and also to develop your imaginative skills.”

Motion Design & 3D 3D, Maya

Summary: I’ve put together this quick proof-of-concept to try out the new IK feature in Adobe Flash CS4. The puppet is animated using a bones structure which allows for “realistic and fluid movement of the body parts” (you may be the judge of that!) I then put together an animation test rig to allow the various cycles to smoothly follow on from one another (try clicking the buttons above). These animations will then be chained together via ActionScript to form a sequence within a web-based game I am creating for Noorderpoort College.

Flash & ActionScript, Motion Design & 3D, Web Design CS4, Inverse Kinematics

Client: Amstellyceum School
Format: Online viral campaign

Summary: This viral game was developed as part of an online campaign to help recruit 10-12 year old students for this Amsterdam-based school. The theme of the game builds on the schools philosophy of helping students recognise their own potential, as “the school that sees more in you”.

Role: Concept development, graphics design, animation and Flash/ActionScript 3.0 development.

Tools: Adobe Fireworks, Flash, Apple Soundtrack Pro

Link: http://www.amstellyceumweb.nl/tool/opendag

Flash & ActionScript, Graphics Design, Web Design

Client: Inova Fruit
Format: Online viral campaign

Rubens is a brand of apple grown and marketed by the fruit producer Inova. In order to grow their customer database, this online game was created for users to compete for a chance to win a bungalow in a Landal Greenparks holiday park.

Based on the Ruben’s theme of “Enjoying together”, users can send invitations to their friends who they would like to join them in their holiday bungalow. Filling as many bungalows as possible increases the users chance of winning a prize. The viral nature of the game has lead to an extremely successful campaign with thousands of new users joining in.

Role: concept development, interaction & visual design

Tools: Adobe Fireworks, XHTML, CSS

Press: VakbladAgf: Rubens-appel weer in agf-schap

Graphics Design, Web Design

Client: MTV Networks
Format: Red button interactive tv show

Summary: In the weeks leading up to Nickelodeon’s SpongeBob Marathon Weekend, viewers were able to vote for their favourite episodes by interacting during the daily broadcasts. While watching an episode of SpongeBob, the viewers rated each show using their remote controls. The votes were collected up and the top 100 shows broadcast during the SpongeBob Marathon Weekend.

The application has been overwhelmingly successful and received over 100,000 votes. It has also been entered for a Spin Award in the category Best Interactive Video Concept.

Role: storyboard & interaction design; graphics design; application build.

Tools: Adobe Photoshop, Mistral eTV-Studio

Press: Medianieuwtjes.nl: Nickelodeon pakt groot uit met Spongebob, Telecompaper: UPC zet rode knop in voor SpongeBob Top 100, MediaNed: Wat is de beste aflevering van SpongeBob?,

Graphics Design, Interactive Television

Client: Nationale Postcode Loterij
Format: Interactive television commercial

Summary: During this commercial for the Dutch National Postcode Lottery, UPC viewers can press the red button on their remote control to enter a microsite where they can sign up for a free lottery ticket.

Role: storyboard & interaction design; graphics design; application build.

Tools: Adobe Photoshop, Mistral eTV-Studio

Graphics Design, Interactive Television

Client: Randstad
Format: Interactive television overlay

Summary: During this television commercial for the recruitment bureau Randstad, viewers can press the red button on their remote control and enter their details. Randstad then contacts the viewers about suitable jobs in their area.

Role: storyboard & interaction design; graphics design; application build.

Tools: Adobe Photoshop, Mistral eTV-Studio

Graphics Design, Interactive Television

Client: Canals of France
Format: Web landing page

Summary: This concept was created to market a recipe book authored by a company which runs luxury barge cruises in the South of France. The page layout is inspired by the classic AIDA marketing model which describes a common list of events that are often undergone when a person is selling a product or service:

A - Attention (Awareness): attract the attention of the customer.
I - Interest: raise customer interest by demonstrating features, advantages, and benefits.
D - Desire: convince customers that they want and desire the product or service and that it will satisfy their needs.
A - Action: lead customers towards taking action and/or purchasing.

Tools: Adobe Photoshop, XHTML, CSS

Graphics Design, Web Design