UPC Fiber Power Game
December 21st, 2009
Client: UPC
Format: Red button i-Ad
Summary: During the broadcast of UPC’s commercial on the Netherland’s RTL channels, digital viewers are invited to press the red button on their remote control to enter an interactive microsite. The set-top-box application allows viewers to play a game in which they race against UPC’s new Fiber Power high-speed internet connection, and the slower ADSL competitor. The game is a fun and interactive way to communicate the message that Fiber Power is so much faster than ADSL. The viewer can also browse through product information and request a brochure.
Role: concept; interaction & visual design; animation; application build.
Tools: Adobe Photoshop, Mistral eTV-Studio
A multi-disciplined interaction designer/developer with a passion for creating engaging user-experiences for the web and interactive television. 
