ROCvA Cinema Commercial
Client: ROC van Amsterdam
Format: Cinema commercial
Summary: This commercial was produced as part of a multimedia recruitment campaign to attract students to the ROC which is the largest college in the Amsterdam region. The ad is being shown in cinemas within the college’s catchment area, allowing potential students to be well targeted in the weeks leading up to the open days.
Role: I animated the commercial using Adobe After Effects, making use of 3D layers in Photoshop CS4 Extended to animate the podium element which I modelled using Autodesk Maya. I also created the background music, sound effects and treated the voiceover to produce an audio mix suitable for the cinema.
Tools: Adobe After Effects, Photoshop Extended, Autodesk Maya, Ableton Live
A multi-disciplined interaction designer/developer with a passion for creating engaging user-experiences for the web and interactive television. 
