Patrick Rushton

Client: ROC Friesepoort
Format: Flash site, game & map tool

Summary: This site was produced as part of a campaign to recruit students for the ROC Friesepoort schools. Students can signup for an open day or play a game in which they discover which courses match their interests. The school locations which offer the courses are then shown on an interactive map in which the student can find out more about the schools and courses they offer.

Role: I came up with the radar game and map concepts after brainstorming around the central campaign message “dichtbij” which means “close by”. I first created some Flash prototypes to see what was possible using the Google Maps API before developing the interaction design, visual design, sounds and Flash animatics. The final Flash application was created with the help of Actionscript/PHP developer Roy Garnaat who implemented an elegant PureMVC-based framework for the site.

Tools: Adobe Flash, Fireworks, Photoshop, Illustrator, Ableton Live

Client feedback: “I worked with Patrick on an interactive website for ROC Friese Poort (education). Patrick translated the proposition excellently into an effective interactive concept for our target students (14-16 yrs old). He is open to difficult questions and knows how to translate that into improvements of the concept. The world needs more interaction designers like Patrick, who are able to translate strategy into effective and distinctive artwork. Great work, great results!” July 6, 2010

Link: http://dichtbij.rocfriesepoort.nl

Flash & ActionScript, Visual Design, Web Design & Development