Summary: Repudo is a mobile application that lets users drop digital multimedia objects at real physical locations, either for a specific friend or as a suprise for anyone who comes by to pick it up. For example someone drops a photo or video at central station. You have to go there to pick it up before you can view its contents. Once it’s picked up, it’s gone from the map and you can choose to keep it or pass it on at another location.
Of course, digital objects can be more than photos and videos – Sony Music and EMI have both recently used Repudo to drop songs for music fans and other possibilities could include branded games, gifts and coupons. The Repudo technology was first used for the Heineken UEFA Tour campaign. After the campaign, the focus was to launch Repudo as a standalone product in the Apple App Store.
Role: My task was to optimize the user experience and integrate additional functionality to help make it into a fun, compelling product. I developed the wireframes over several iterations and refined the interface design using interactive prototypes to test out the ergonomics and navigation. These UI designs were a basis for the art director and visual designer who created the hand-drawn artwork, bringing out the fun, personal aspects of the application. In addition to the iPhone application, I developed the interaction design for the Repudo website and branded modules which will soon be added to the app.
Number 1 in the Netherlands App store: average rating 4.5 stars.
Top: UI is prachtig: leuk, vernieuwend, duidelijk en lekker speels, net zoals het hele concept eigenlijk!
Weer een vernieuwende kijk op het gebied van communicatie. Deze eerste versie heeft me erg nieuwsgierig gemaakt wat er allemaal nog mogelijk is met Repudo in volgende releases. App werkt overigens erg makkelijk en soepel.
Wow: Great design after update !!
Werkt nu goed. Interface werkt veel sneller en intuïtiever, goed werk!
I’m delighted that 3VOOR12 Whitenoise has won a silver SpinAward in the category Best Interactive Video Concept for which I’m credited with Art Direction, Interaction Design and Technical Execution.
The application, which was developed in collaboration with VPRO and Do-tank, allows viewers to interact with the show by entering Flickr keywords which generate a stream of visuals which pulsate to the beat. The music is mixed each week by British techno DJ Dave Clarke.
The judges’ report (excuse my translation!) reads “A silver SpinAward goes to VPRO and Chellomedia for Whitenoise. Within the 3VOOR12 brand, VPRO and Chellomedia have pioneered development of interactive applications on digital television, and Whitenoise is the next step. The Whitenoise concept brings together television, interactivity and internet. Via the remote control, the user chooses search keywords from the popular internet site Flickr. The result goes further than polls or voting and the collaborative creation is a true innovation on television and is therefore worthy of a SpinAward.”
For further information, please see my Whitenoise portfolio post.
Sport1 Interactive has won this year’s “Best use of Interactive TV” NMA Effectiveness award. The award was announced at the NMA ceremony held in London on 28 June.
The judging panel was “impressed and amused by the service, which they found to feature good depth and breadth of content. They felt its success owed a lot to the smooth user experience and that it provided true interactivity.”
For further information, please see my portfolio entry for Sport1 Interactive.
I’m delighted that Sport1 Interactive has been nominated for an International Emmy Award for “Outstanding Achievement in Interactive TV”. Other nominees include BBCi and Connect TV. The winner will be announced during the MIPTV Conference in Cannes.
Client feedback: Awesome! Good work buddy!
A multi-disciplined interactive designer/developer with a passion for creating engaging user-experiences.
