Client: MTV Networks Platforms: UPC Netherlands & Cablecom Switzerland Format: Interactive On Demand Channels
Summary: These portals provide UPC viewers with on demand access to MTV and Nickelodeon television series. The viewer can enter the portals either by pressing the red button while watching the linear channels, or via the main UPC On Demand menu. The screens are designed to express the MTV and Nickelodeon brands and present available content in a dynamic, easy to navigate menu structure which supports both free and paid TV shows.
Summary: During the broadcast of UPC’s commercial on the Netherland’s RTL channels, digital viewers are invited to press the red button on their remote control to enter an interactive microsite. The set-top-box application allows viewers to play a game in which they race against UPC’s new Fiber Power high-speed internet connection, and the slower ADSL competitor. The game is a fun and interactive way to communicate the message that Fiber Power is so much faster than ADSL. The viewer can also browse through product information and request a brochure.
Client: Bond van Adverteerders Format: Flash website
Summary: This website was created to present the interactive advertising and research findings of the IDBC. The project has been put forward for a Spin Award and AMMA Award.
Role: Interaction & visual design, video editing & encoding, Flash/ActionScript 3.0 development
Summary: In the weeks leading up to Nickelodeon’s SpongeBob Marathon Weekend, viewers were able to vote for their favourite episodes by interacting during the daily broadcasts. While watching an episode of SpongeBob, the viewers rated each show using their remote controls. The votes were collected up and the top 100 shows broadcast during the SpongeBob Marathon Weekend.
The application has been overwhelmingly successful and received over 100,000 votes. It has also been entered for a Spin Award in the category Best Interactive Video Concept.
Summary: During this commercial for the Dutch National Postcode Lottery, UPC viewers can press the red button on their remote control to enter a microsite where they can sign up for a free lottery ticket.
Summary: During this television commercial for the recruitment bureau Randstad, viewers can press the red button on their remote control and enter their details. Randstad then contacts the viewers about suitable jobs in their area.
Summary: The video is the first thing UPC viewers see when they press the dedicated “Interactive” button on their remotes, so it’s essential to create a strong first impression. The UPC brand identity is immediately recognisable through the use of colour and animated design elements.
I created the new animated components using Adobe After Effects and Apple Motion and used Cinema 4D for the 3D elements. Final Cut Pro was then used to composite the various elements and for the final edit and audio mixdown.
Role: production, motion graphics design, video edit and audio mixdown.
Tools: Adobe After Effects, Apple Final Cut Pro, Apple Motion, Cinema 3D
Summary: This interactive application allowed viewers to play along in sync with the live show by using their remote controls to answer each question using the colour keys. After completing the questions, the application automatically calculated the viewers IQ and displayed the results on screen. Viewers could also leave their contact details in order to join the broadcaster’s mailing list and for a chance to win a prize.
The project has been put forward for a Spin Award in the category Best Interactive Video.
Client feedback: “Patrick did a great job on an interactive TV application with great response!, developed in OpenTV. He has an proactive attitude and delivered on schedule. Good work! Joost BNN” September 26, 2008
Summary: Whitenoise is an interactive music experience on VPRO’s 3VOOR12 channel. The application developed in collaboration with Do-Tank integrates live DJ mixes by Dave Clarke with images taken from the photo sharing website Flickr that pulsate to the beat.
By entering Flickr ‘tags’ into the application viewers are able to influence the selection of pictures that are broadcast. According to which particular tags are entered a whole new selection of pictures can be drawn from the Flickr database.
The application was showcased at the Cross Media Week, Picnic event in Amsterdam and has won a SpinAward in the category of Best Interactive Video Concept.