Patrick Rushton

Client: Heineken
Format: iPhone App & Facebook game

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Summary: As a sponsor of the UEFA Champions League, Heineken approached us with a brief to engage fans by allowing them to take part in the official 2011 Trophy Tour, from the hand-over ceremony in Switzerland to the first tour event in Kuala Lumpur.

After brainstorming the concept together with the project team, I set to work with my marker pens to explore the ideas in a series of sketches which helped us present the concept to the client for their approval.

Then using Adobe Fireworks and Metaspark’s excellent iPhone UI toolkit, I was able to quickly put together a click-through prototype in which the details of the interaction could be worked out and handed over to the visual designer.

Finally, I laid out the individual steps in a flow to help communicate the final concept with the rest of the team responsible for the development of the iPhone app and branded Facebook page.

Press: Facebook Spotlight

Web & Mobile UX