Patrick Rushton

Client: Repudo B.V.
Format: iPhone/Android native application

Summary: Repudo is a mobile application that lets users drop digital multimedia objects at real physical locations, either for a specific friend or as a suprise for anyone who comes by to pick it up. For example someone drops a photo or video at central station. You have to go there to pick it up before you can view its contents. Once it’s picked up, it’s gone from the map and you can choose to keep it or pass it on at another location.

Of course, digital objects can be more than photos and videos – Sony Music and EMI have both recently used Repudo to drop songs for music fans and other possibilities could include branded games, gifts and coupons. The Repudo technology was first used for the Heineken UEFA Tour campaign. After the campaign, the focus was to launch Repudo as a standalone product in the Apple App Store.

Role: My task was to optimize the user experience and integrate additional functionality to help make it into a fun, compelling product. I developed the wireframes over several iterations and refined the interface design using interactive prototypes to test out the ergonomics and navigation. These UI designs were a basis for the art director and visual designer who created the hand-drawn artwork, bringing out the fun, personal aspects of the application. In addition to the iPhone application, I developed the interaction design for the Repudo website and branded modules which will soon be added to the app.

Number 1 in the Netherlands App store: average rating 4.5 stars.

• Top: UI is prachtig: leuk, vernieuwend, duidelijk en lekker speels, net zoals het hele concept eigenlijk!
• Weer een vernieuwende kijk op het gebied van communicatie. Deze eerste versie heeft me erg nieuwsgierig gemaakt wat er allemaal nog mogelijk is met Repudo in volgende releases. App werkt overigens erg makkelijk en soepel.
• Wow: Great design after update !!
• Werkt nu goed. Interface werkt veel sneller en intuïtiever, goed werk!

Client feedback: Awesome! Good work buddy!

Press: Adformatie: Repudo wint Accenture Innovation Awards, The Next Web: Nominaties Dutch Startup Award bekend, Marketing Facts: 1 miljoen investering voor Repudo, NU.nl: Miljoen dollar voor Nederlandse locatiedienst Repudo, iPhoneclub: Repudo: nieuwe track en concertkaartjes van Anouk liggen op straat

Link: http://www.repudo.com

Awards & Nominations, Web & Mobile UX